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Strategic Management
Author:Fred R. David
Published on 2001-01-01 by

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Book Description :

Case version of David, Strategic Management Concepts/Cases, 8/e.*A new mix of cases: Balanced among service and manufacturing companies, e-commerce companies, small businesses, not-for-profits, international companies - all organized conveniently by industry. *13 new cases appearing exclusively in this text: E*Trade, E-Bay, Amazon.com, First Union Corporation, Wachovia Corporation, Conwood Tobacco Company, Lockheed Martin Corporation, Compaq Computer Company, Research in Motion (RIM), Inc., Quorum Health Group Investors (QHGI), Readers Digest, Reebok International Ltd.