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Media/impact
Author:Shirley Biagi
Published on 1998 by Wadsworth Publishing Company

Available formats: PDF, ePub, Mobi, Kindle, Audiobook

Book Description :

This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and political, social, and cultural institutions. It then explores each major medium and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media system on society and the world.